We’ve just returned from our very first ‘Legends’ festival within the La Cienega Design Quarter of Los Angeles, where we used the event to launch our new furniture and lighting collections to the thousands of interior designs who flock to the West Hollywood boulevard every year.
Our collections were displayed across the two ground floor windows of Janet Yonaty’s Melrose Avenue showroom; one created by the Oro Bianco Interior Design team, and the other created by multi-talented West Coast designer Kimberly Colletti, with additional pieces spilling over from the window space and taking pride of place within the showroom itself.
Having landed at LAX on Friday evening, the festival, as far as we were concerned, started on Saturday morning when we wait straight to the showroom to survey the empty window spaces, check out the fantastic wall-coverings, and double-check measurements and electrical socket locations. Next, our logistics company AirSea Packing arrived with the familiar-looking crates containing the pieces.
Once the furniture was unloaded, we had the strenuous task of getting the immensely heavy pieces up the stairs and into position. The distinct lack of pictures of this stage being proof that it was all hands on deck!
With the main pieces in place, all that was left was the comparatively simply task of positioning the smaller items and accessories, plug in the lighting, and make the most of our time in Los Angeles before the LCDQ Gala and Janet Yonaty’s ‘Trunk Show’.
The first of the two events – the LCDQ opening night Gala – took place at Fig & Olive’s flagship location on Melrose Place, and allowed us to mingle with the other top designers showing at the festival over summery cocktails and prosecco.
Janet Yonaty’s Trunk Show took place the next day, and saw a steady flow of renowned editors, designers and bloggers coming through the showroom and circulating around the window displays. Inside, they were greeted with champagne, magnificent chocolates (made to resemble our OB logo, and the macassar ebony wood-grain of the pieces), and the photographers from Lux Deco Magazine.
By the end of the event we were absolutely thrilled and exhausted in equal measure! The feedback to the pieces was universally positive, with some designers already making inquiries into the ordering process.